Procedure to Put Your Business on Facebook
You know by now that Facebook is one of the most active social media platforms. With almost two billion active monthly users, it has a great potential to turn into a jackpot platform for your business if you hit it right on point. Now, Facebook is no more an option for your business; it has become a necessity. Despite the huge buzz surrounding the significance of Facebook, many businesses still consider it merely a fancy marketing tactic. But it is a lot more than that! If you are missing it from your marketing strategies, you are missing out on a big-time potential to capture a wide customer base.
Feeling motivated to land your business in the world of Facebook? Good, we are here to help you! The best thing is that putting your business on Facebook is also not rocket science. Here are given simple steps of how to create a business Facebook page without a personal account. It is just a matter of a few steps, and you will be closer to your customers – much closer.
Create a Page
The first step is to create your business page. Type facebook.com/business on the search bar and click on Create a Page written in the top right-hand corner of the page. Once you click it, several options will unfold, including the type of business options, services you are offering and cause, etc. Select the required option for each category, and in case you think that your business type can be categorized in more than one mentioned option, then select the one through which you want to register your business among customers.
Fill in the Required Information
Once you select your business type, a box opens that requires you to mention the name of your business, your business address, and the category of your business page. These categories are sub-types of your main business category. After mentioning all the further details, click on ‘Get Started’. You can also check out Facebook’s terms and conditions for running a business page before clicking Get Started because once you click on it, it means that you agree to them no matter what.
Nevertheless, after clicking on ‘Get Started’, you officially get your Business Facebook Page. After that, only a few steps are left.
Set Up a Profile Picture
Next, choose a profile and cover image for your page. Don’t forget that these pictures will be a visual representation of your brand, so you can’t go with random images. Choose the picture wisely, like your brand’s logo can become a great profile picture and your products an amazing cover picture. They will not only be relevant but also give details about your brand personality the moment your customer will land on your page.
Add Details for Users
Now, you already have the basic skeleton of your brand’s Facebook page. But what if your customers need to know more about you and your services? Obviously, merely your profile and cover picture can’t help them. For this, click on Add a Short Description and pitch your brand’s essential features to your customers in max. 155 characters.
Whereas, in the About section, at the top left corner, you can edit the starting date of business, contact information, and details of other social media accounts if any. If you are running a restaurant business, you might also be able to add specific details like menu and prices.
After doing all this, you are all set to update your first post. And starting from here, you need to have a robust Facebook marketing strategy to ensure that your social media venture writes a success story for your business.